The team joined the newly minted American Football League and finished the 1936 season in second place.
So read on to find out how the LA Rams managed to design such a memorable logo. Louis Rams.Ĭreating an impactful custom logo design is no easy task. They won the 1945 championship title as the Cleveland Rams, the 19 titles as the LA Rams, and the 1999 Super Bowl as the St. Basically, the team has 4 titles under their belt, which they have won sporting 3 different sports team logos in the NFL. Known today as the LA Rams, the team has had the honor of winning titles under three different Rams logos. This style was adopted when a player and commercial artist, Fred Gehrke, painted a set of horns on the team’s leather helmets in 1948, bringing the classic Rams logo iconography to life The first team to feature a team logo on their helmets, the LA Rams logo has always featured stylized curling ram horns in some form. They are a part of the National Football League and belong to the West division of the National Football Conference.
#LA RAMS WORDMARK PROFESSIONAL#
The stacked wording works well, as does the simplistic design and font.īefort likened it to bringing a “60s old font back to the prevalent space.The Los Angeles Rams are a professional football team based out of the LA metropolitan area. The wordmark won’t be used as often as the two main logos, but the team did a good job with this one. That will take a year or two, however, as fans become accustomed to the new look and associating the new horn with the Rams. That horn can also be used on its own in the future, according to Befort. The ram head doesn’t feature the white gradient, but it’s essentially the same two-piece horn with the same type of shading. logo is almost identical to the horn on the ram head mark, which is a neat bit of continuity. It keeps with the tradition of it being a key part of the team’s logo history, even if it was modernized with a minimalist look. logo as its primary mark, it’s encouraging that a ram head was still included in the new logo package. While it’s disappointing that the team went with the L.A. It stemmed from the Fibonacci Sequence, or the golden ratio, which creates a “perfect spiral.” This is represented by a crashing wave in the Pacific, the sweeping arches at SoFi Stadium, a football’s spiral and of course, the horn of a ram.Īs Rams creative director Cory Befort pointed out, too, the “sunset” color in the gradient is meant to emulate the colorful sunsets on the West Coast, while the transition from white to yellow is a sign of the Rams moving away from the past (when white was a primary color in the logo) and into the future, while also recognizing past teams. Rams VP of merchandise Tyrel Kirkham said the team “looked at 150 shades of royal blue” before landing on the one they chose. Kevin Demoff realized how badly the majority of fans wanted the Rams to keep the blue and yellow look, and they definitely hit the mark here. They stuck with the classic royal and yellow color scheme, but brightened both up to make them pop even more. If there’s one thing fans can feel good about, it’s the fact that the team got the colors right. Here are some thoughts on what the Rams got right with their new logos, as well as where they missed the mark. with a swooping ram horn, but there are aspects of the design that I can respect, especially after speaking with some of the designers behind the logo. I still don’t agree with the decision to go from an iconic logo to one that prominently features the letters L.A. Now two days removed from the logo announcement, I’ve stepped back and digested what a huge change this is for the Rams – as many other fans have, too. The new look was met with overwhelming criticism from fans, with thousands sharing their displeasure on Twitter. The Rams unveiled their new logos and team colors as the first part of their brand refresh, with the overhauled uniforms coming later this spring.
They instead turned their attention to the team’s big logo reveal, which took place on Monday afternoon.
#LA RAMS WORDMARK FREE#
For a few days, fans put their feelings about the Rams’ inactivity in free agency and key departures on hold.
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